We asked Simon Clinton, the driving force behind the Save Wild Tigers gala held back in March of this year, what makes him so passionate about saving the wild tiger and find out just how ambitious his plans are.
Watch the sensational tiger video The Clinton Partnership put together for the project.
“The inaugural Save Wild Tigers black tie dinner in March, at the Mandarin Oriental was without doubt a great success. Why? Firstly we all came together to fight the cause under a single umbrella, EIA, Born Free & WildAid. Secondly, we managed to galvanise support for our 6 month awareness programme – an art exhibition on tigers, a forum at the RGS and finally the gala dinner, which raised close to £100,000. A great achievement by all.
“Back in the 70`s as a kid being brought up in Malaysia I first became aware of Tigers, and indeed my Fathers support then for Tiger conservation work in Malaysia with the WWF. However only in recent years did I really understand how dire the situation was, frightening numbers – 3,200 left, $10,000 for a Tiger skin, 10 years to extinction, these numbers hit hard.
As a marketing guy, the power of this iconic symbol over the years for brands and indeed upon varying cultures is incalculable, think Tony the Tiger from Kellogg’s, think Esso/Exxon Mobile “a Tiger in the Tank”, think enjoying a Tiger beer on a relaxing beach in Malaysia, or a indeed a kids story around Tigers, it’s time we gave something back to them – before it’s too late.
For me, the journey actually begins now, for others like Debbie it began many years ago. Personally, I can’t think of many other causes that have had such a impact on our culture and lives for thousands of years, yet could all be over in 10 short years, indeed we are already 6 months into our 10 years, the clock really is ticking!
“Let’s really pick up the pace, there’s so much we can all do. If you need inspiration, watch the video on www.savewildtigers.org or the EIA site and help us before it’s too late.”
The Clinton Partnership